"extend vertical solutions"
"deploy cutting-edge e-business"
"matrix end-to-end networks"
"exploit proactive intermediaries"
"benchmark out-of-the-box models"
"deploy cutting-edge e-business"
"matrix end-to-end networks"
"exploit proactive intermediaries"
"benchmark out-of-the-box models"
The above statements appear to be the strategies recommended for the growth of a particular company, after in-depth analysis. But if one looks closely, it appears that the statements could be fit in any kind of business, or to put it in this way, no matter what the business is, these recommendations would always hold. If it appears strange to you than you have completely missed the world of bullshit generation (BS), an industry that could be dated back to early 19th century, when creative writers were looking for an alternative profession, as writing business had already been saturated. So they created this industry of BS generation. They provided the base over which plethora of business consulting companies started and later many authors emerged, who were blessed with uncommon skills and could write whole books over bullshit and make it a bestsellers (I am referring to the management books that unfailingly have a tag of bestsellar).
In the later parts of 19th century, when much of the money had already been spend towards improving operational efficiencies (another phrase which occasionally makes it presence in bullshit list without deriving its origin from it), the companies were looking for other avenues to make more money. The bullshit sellers encashed the opportunities and sold the well articulated shits at exorbitantly high prices. Education sector catches the trend very quickly, at least the professional education does, hence Business schools were quick at catching this and they too started perfecting their students in this creative profession of BS generation. In mid 1990s Microsoft launched MS office, and hence a new dimension was added to the bullshit. Suddenly presenting BS was even more attractive. How well you can present your bullshit became as important as the creativity of bullshit. Grasping the nuances of this profession, many companies emerged. However the top realm of this bullshit Generation industry was occupied by the most creative shit generators, who had already made a big name in this business of bullshit generation, they identify themselves as Strategic consultants. The hierarchy continues and the base is now being occupied by the companies whose core competency is to customize the bullshits already produced by the companies who are above in hierarchy, and present them in a very attractive fashion (Customized solutions to business needs: - they use this phrase to describe their product, another of those bullshits!).
When the financial meltdown occurred and everyone was facing the liquidity crunch, companies started cutting down their spend on buying the bullshit, and hence the BS industry faced a downturn as well. Since no one was buying bullshits these days so they engaged themselves in perpetual bullshit generation and the result of it was a number of white papers and findings. This in a way also prevented these brilliant people's creative acumen from loosing its sheen. As the consuming industry was affected, the raw material's demand (people who generate bullshit) too came down, and thus the production facilities (B-schools) too saw lesser interested people and hence their output too is expected to go down. Economist ,the magazine whose statements may not be very true but are read seriously, hence quoted "Decline of MBA will cut down the supply of bullshit at its source". They finally said the unsayable. The word is now out in open, it would be interesting to see, what the future of this industry would be. Although I am very sure that they will leverage seamless relationship with the industry (bullshit could be used everywhere!!) and will go equally strong as it was two years back.
P.S. If you are new to this industry and is not as creative as some of your peers are, then links like dack's bullshit generator can come handy for you. The opening statements are directly taken from there. It really works!!
4 comments:
sahi likha hai bhai..tune bhi iska pura phayda uthaya hai interviews mein :)
@manoj: Job interviews are the first interface between a student and the world of bullshit. The biggest bullshit generating talent bags best things in offering. Although you can say that I had used some of it but certainly I lacked the bullshit generating talent which could yield you a stellar job!!
Isn't it.
jo bhi interview diya usmein to tune phoda hai...tune dhang se use kiya hai bhai iska :)
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